With the rising fitness trend in the country, it is well-known that Metro Manila is the mecca for international brands as dozens of global names sprout throughout the city. But as the likes of Cotton On, H&M, Superdry, Uniqlo, Sperry Top Sider, and American Eagle Outfitters are taking primal spots at major malls, every export comes the hefty price tag. As a result, thousands of fitness –enthusiasts are looking to get their sweat on in style and within budget.
While plenty of Filipino brands are rising in the apparel industry, everything starts with a simple vision. Now is the time to take the opportunity, explore the market, and make it your own. If you’re looking to come out with a fitness clothing line with little to no experience in marketing, fear not. In this guide, we’ll go over how to turn your design into reality and make it happen. So, where do you even start?
Focus on an idea
Every business starts with an idea. Perhaps you can’t find the right clothes that meet your fitness needs or have a strong opinion in the design that you want to produce. Use your first-hand fitness experience to tailor clothes that will meet the ideal customer’s needs and interest. For example, Lotus Activewear produces quality clothes that are made of four-stretch fabric and leggings with pockets. Meanwhile, Be Amazing sells basic sports bras and leggings in various prints and colors to mix and match. You can check out the local and international competition to see what’s work for them as well as what didn’t. Just remember to make your brand stand out and emphasize what sets your apparel apart.
Make it your own
Focus on building your brand‘s vision, identity, and the type of products you want to sell. The styles you choose should fit with your vision and stay up to date with the latest trends in the industry. Designers need to make apparel more versatile to buyers, such as providing pockets for tech, breathable materials, and overall quality wear. You will also need to determine the price points based on the level of quality and sourcing.
Another aspect is to create the prototype. Even if the design looks perfect on paper, you will need to transform them into usable garments that will achieve the feel and look you want.
Getting your message out
The key to a successful brand is to tell the story behind it. Marketing your products is vital just like everything you do in building your business. Let the customers know what your clothing line is about, why you started it, and what makes you different from the competitors. Even with the best products, it will all come down to the number of sales in the end. To make your garments sell, you must continue to reinvest and develop your collections to keep your brand’s vision looking fresh and alive.
What’s more, put your product on influencers that your potential audience follows. As a local brand, aim to advertise online through social media platforms rather than advertising on billboards or magazines. Social media is the best way to keep orders coming, build a strong following, and ultimately make your fitness apparel business as successful as it can be.